Trade promotion software

Our customer success team is comprised of CPG foodservice and retail industry veterans. We speak your language, understand your challenges, and provide responsive, relevant support during implementation and beyond.

Read Article. Read Case Study. We hear from customers that our expertise in the CPG industry sets us apart. Blacksmith SaaS solutions are founded on well over years of combined experience at companies like KraftHeinz, McCain, Pactiv, Conagra, and many, many more.

Meet The Blacksmith Team. Part of what makes our trade promotion solutions best-in-class is our deep commitment to trade best practices and technology innovation. Our annual Smoke Jumpers conference took place online April 13 — 15, and attracted more than CPG professionals.

Find out more about Smoke Jumpers , the community, and our flagship trade trends magazine by the same name. Read up on the latest CPG industry trade strategies and sales planning best practices. Share in a community of learning by exploring the latest trends. Make the most of your product research experience and learn about our applications in just a few minutes with web demo videos.

From glossaries to guidebooks, our resource library provides a wealth of resources for both CPG industry veterans and newcomers. Our trade promotion software is the only solution built with industry expertise and analysis at every step. Request A Demo Today. Necessary cookies are absolutely essential for the website to function properly.

This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Its products include several food and beverage, cleaning agents and personal care products.

The Client had a challenge in calculating and monitoring the the Sales Uplift for various promotions being run in the emerging markets.

The sales and revenue management teams had a promotion calendar which is defined in Excel sheets. The solution was used for two markets and one category. It is created on the primary motto of making data work to get maximum bang for the buck for your trade promotions. Measure, Forecast, Analyze, Optimize and Repeat. Subscribe to our monthly newsletter to get the latest updates directly to your mailbox! Request For Demo. Learn more. Our Customers Around The World.

Chapter 1 What is Trade Promotion Optimization. Chapter 3 Must-have capabilities in a TPO solution. Chapter 6 Case-study. Chapter 7 About Compass. Chapter 1. What is Trade Promotion Optimization. This chapter is all about the basics and the current state of CPG trade promotions. The Current State of Trade Promotions. TPM systems lack or have limited forecasting and promotion effectiveness analysis capabilities - things that are critical to profitably optimizing your trade spend.

Chapter 2. Trade Promotion Optimization Myths and Challenges. Even though many companies recognize the importance of powerful TPO procedure, organizational and technological challenges often limit teams from implementing an effective TPO. In this chapter we will debunk some popular TPO myths and discuss common challenges. Trade Promotion Optimization Myths. Myth 1 We already have a TPM system in place. Always build the trade promotion optimization TPO into your trade promotion management approach — Gartner.

Myth 2 We will face adoption issues from our sales teams. Myth 3 Deploying a new TPO system is both cost and time intensive. Information is the oil of the 21st century and analysis is the combustion engine — Gartner. Trade Promotion Optimization Challenges. Challenge 1 Data Availability. Challenge 2 Sole reliance on spreadsheets for data consumption. Read More: The 5 major benefits of self-service BI.

Challenge 4 Inaccurate post promotion analysis. Challenge 5 Lack of tools with powerful analytical capabilities. Challenge 6 Focus on incorrect metrics. Chapter 3. Must-have capabilities in a Trade Promotion Optimization solution. The TPO software market is huge and there are numerous vendors who promise a wide-range of features. Data integration and harmonization. Promotion effectiveness measurement and analysis.

Sales forecasting. Promotion optimization. Publishing to TPM solution. Business Adoption. Important data sources your TPO solution should capture. Internal data. Market research: Market, consumer and competitor information from analysts.

Past promotions: Information on different trade promotions run for different products and their effectiveness. Marketing campaigns: Ongoing and future marketing activities that can impact your trade promotion ROI. The response on service management and support has not been effective and it sometimes challenging to get the right contacts. IRI has a tough time getting models done on time with any level of analysis.

Deployment was delayed 6 months due to inability to deliver credible models. Overpromised and Underdelivered. Overview Products Gartner Research. Products 1 - 14 View by Vendor. Reviewed in Last 12 Months. BluePlanner by UpClear. Blueshift's One Solution by Blueshift One.

Oracle Siebel Consumer Goods by Oracle. At present scenario, spreadsheet and excel are used for preparing the budget of trade promotion activities. To optimize promotion expenditure incurred by end user companies, need of a software is rising. The requirement of the software is growing as it collects and interprets promotional data completely and draws valuable insights such as incremental lift; ROI; total volume; and funds spent on consumer goods, sales people, and marketing.

As a result, the use of connected process platform comprising processes such as planning, trade, retail, finances, budgeting, and distribution is expected to rise in coming years.

The players operating in the trade promotion management software market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:.

In , Kearney partnered with Aera Technology to drive agility and resilience in supply chains. The Insight Partners is a one stop industry research provider of actionable intelligence.