Political management program

They learn the strategy, tactics, and ethical principles needed for success. The degree may be tailored to a student's specific career goals. Optional focus areas include advocacy politics, electoral politics, and advanced political skills. Alternatively, students can work with their faculty advisor to select courses from several areas that meet individual aspirations. In addition, the program is offered with a concentration in global politics.

The program also may be completed online or in a hybrid format. The program can be completed in as little as one year; however, students typically take two courses each semester, and finish in 18 months to two years. Visit the program website for additional information. The following requirements must be fulfilled: 36 credits, including 12 credits in required courses, 18 credits in elective courses and 6 credits in the thesis, non-thesis, or distance learning option. Explanation of Course Numbers.

PMGT Electoral and Legislative Processes. Practicum in Political Management. Tutorial in American Electoral and Political Movements. Fundamentals of Political Management. Main concepts, arenas, developments, roles, and practices in the field of political management. Assess rhetorical situations, write strategy memos, create and critique campaign messages, and engage citizens, professional colleagues and decision-makers.

Taken in first semester of program. Professors M. Cornfield and TBD. Applied Political Communications. Models and methods by which professionals plan, produce, and adjust strategic communication messages in democratic politics. Use a variety of communication forms and media, such as, fact sheets, blog posts, video releases, and public addresses, under typical constraints of time, money, information, reputation, talent, audience attentiveness, and institutional procedure.

Students to enroll by their sixth course in the program. Core requirement. Must be completed before a student reaches 18 credits. Introduction to the uses of quantitative data and statistics in politics. Learn to evaluate research designs, statistical associations, causal reasoning, methods for hypothesis testing, multivariate regression analyses, and data analytics.

Consume and critique data and statistics for strategic purposes. Theory and practice of ethically grounded political leadership. Consideration of the recurrent dilemmas, philosophical principles, management techniques, codes of conduct, and professional norms in the political management field. Application through self-assessment exercises, case study analysis, and individual and group simulations.

Strategies and techniques to build advocacy support among and across general civic populations. Identification of potential supporters through database targeting and individual outreach. Motivation and training of interested supporters for grassroots action in campaigns, at public forums, and before decision-makers.

Coalition and protest options; analytics of ongoing efforts. Professors E. Grefe, S. Track, influence, and alter politically significant issue-related discourses and policy developments. Legislative, executive, and judicial venues and processes for policymaking; state referendum, initiative, and recall ballot opportunities; organizational structures, including digital procedures, for issue management.

Edwards, E. Survey of and training for lobbying in the U. Students design a detailed lobbying plan for implementation and practice a variety of influence techniques, including those associated with digital media and communications technologies. Legal compliance, organizational and public accountability, professional standards and practices.

Professor J. Survey of international lobbying practices, analysis of strategic models and best practices in a variety of different countries and political systems e.

Trends and innovations in lobbying techniques and communications technologies. Investigation and application of appropriate research to improve practice.

Politics of the budget process, including formal and informal mechanisms of appropriating U. Lobbying strategies and tactics employed by private and public organizations seeking to influence budgetary agenda-setting in the White House; decision-making in Congress; and funding negotiations within and between executive agencies. Professor M. Exploration of major functional areas in corporate public affairs with a focus on the political and policy dynamics operating in the United States and other democracies.

Development and deployment of appropriate strategies, research, and tactics for corporations managing the complexities related to a global economy and shifting political alliances. State and Intergovernmental Politics. Examination of the electoral pressures on state and local legislators.

Methods and techniques for advocacy in various state capitals. The governing responsibilities of constitutionally-delegated to states and the ever-changing historical relationship between states and the federal government. Professors C. Comparative Political Management Environments.

Restricted to graduate students. Credit cannot be earned for this course and PSAD Cultural Aspects of Global Engagement. Understanding multicultural communities and diverse institutions, customs, and practices; effective and ethical public engagement on behalf of global organizations; communicating issues and commitments to diverse audiences and the general market; engagement strategies and techniques.

Restricted to graduate Students. Orientation to the basic systems and technologies that must be created and managed to produce electoral victory. The campaign plan and campaign budget as the foundation for management of campaigns. Focus on development of a campaign plan. Understanding the role of a campaign manager in staffing and running a campaign, while executing the campaign plan.

Candidate handling, fundraising, website and technology, geographic and demographic targeting, field organization, canvassing, get-out-the-vote, press operations, budget control, and liaison with the party and interest groups. Electoral politics from the perspective of the candidate, strategic and personal factors involved in the decision to run and the consequences of victory or defeat.

Professor R. Examination of the historical and systematic patterns in national elections. The political and partisan structural conditions that exist before any of the candidates or the campaigns get involved. Application of campaign strategy and management principles to electoral races at the state and local levels. Staffing, budgeting, and strategic challenges for what are typically lower-visibility contests that involve state and local candidates.

Coordinated campaigns and the impact of the national party's reputation on these down-ballot races. Professor TBD.

How to find voters for electoral and advocacy campaigns and tailor communications to them. Database analytics, list management, questionnaire design, target weighting, predictive modeling. Review of randomized and natural experiments in light of theoretic principles and findings from public opinion research. Skill development in use of spreadsheets and basic statistical packages.

Lab fee. Professors B. Russell, A. Comparative examination of national-level campaigns in democratic countries outside of the United States. Professional conduct, consulting rules and norms.

Ballot access and voter registration. Ethical and strategic considerations opportunities and constraints; benefits and drawbacks related to rule construction. Development of an integrated digital strategy for use in advocacy and electoral campaigns. Introduction to the theoretical concepts, distinctive technologies, applied skills, and managerial challenges associated with digital campaigning.

Search engine optimization, GPS, online payment systems, customizing back- and front-end systems to meet strategic goals and budget parameters, working with IT vendors and distance volunteers, legal and cultural considerations in US and other regimes, site rollout and scaling, security and privacy.

Raising and spending money in political campaigns, referenda contests, issue advocacy, and lobbying efforts. Budgeting process, standard controls to check expenditures, accounting procedures, and general strategies for use in effective fundraising. Professor N. Analysis and techniques used in speechwriting and presentations for public officials and candidates. Managing the political optics and understanding a speech's visual context and non-verbal communication capabilities Rose Garden, Oval Office, campaign stump speech, ceremonial occasion, congressional testimony.

Modulating speaker style, tone, and pacing, and staging the speech for effect. Professors D. McGroarty, R. Management of crisis situations and defining moments in electoral, legislative, and public policy campaigns. Exploration of the causes and consequences of political scandals.

Professional responsibilities and ethical considerations of crisis management and rapid response decisions. Processes by which citizens acquire political information and make decisions in politics. Survey research uses in electoral campaigns and issue advocacy. Designing and drawing samples, constructing and pretesting questionnaires, modes of interviewing, financial implications, practical problems in selecting and monitoring polling organizations, and interpretation of data.

Focus groups and small-sample interviews; relationship between qualitative and quantitative research; reliability and validity. Professors R. Johnson, D. Cantor, B. Tringali, M. Practices and techniques associated with investigative opposition research. Public document and website searches, candidate tracking, and methods for information dissemination.

Changes in practice as a result of technological innovations and a changing media environment. Professional responsibilities and ethics expected from opposition researchers.

Organization, practices, and norms of the major media; media coverage of public officials, political campaigns, legislative battles, interest groups, and issues of public policy. Formulation of strategies for getting favorable news coverage for the issue or candidate and for ending a media crisis.

Professor L. Strategies and techniques for using the various media print, radio, television, cable, Internet in political and advocacy campaigns, with emphasis on the use of television.

Impact and uses of paid advertising; development of campaign messages; production, timing, and placement of television advertising; explanation of media markets. Students design print ads and brochures and produce a second television spot. Professor P. Strategies and techniques for developing and leveraging digital advertising for mobilization. Manage an effective online ad campaign from initial concept to creation and from targeting to measuring the results.

Prepare, design, and launch a variety of online ad types, including search, social, display, and video. Analyze success or failure based on analytics and benchmarking. Prerequisite: PMGT Developing and creating effective digital content that promotes campaign narratives and furthers strategic messages.

Construct portfolios of original and aggregated digital media content. Skill development in infographics, video, GPS, photo collage, page and site architecture, and texts from characters to blog posts and file attachments. Founded in as The Columbian College on land provided by former President George Washington, the University has since developed into a leading educational and research institution.

In addition to 4, staff members, The George Washington University enrolls an even balance of undergraduate and graduate students; approximately 11, of the former and 12, of the latter. When GW opened its doors in as The Columbian College in the District of Columbia, it boasted three faculty members, one tutor, and 30 students.

In , the name of the institution was changed to The George Washington University. The debt of the University to George Washington is intangible, but clear. To help cover its cost, Washington left a bequest of 50 shares of stock in the Potomac Company, a canal building enterprise.

Unfortunately, the Potomac Company passed out of existence before the bequest could be realized. The effort was carried forward, however, by the Reverend Luther Rice and three friends.

A tireless individual, Rice traveled from Tennessee to New England soliciting support for his idea. President James Monroe himself contributed to the cause, along with 32 members of Congress. In , the institution was given its current name, and in , it began the move to its present location in Foggy Bottom, the area George Washington had envisioned for his national university. Virgin Islands, including distance education and correspondence education programs offered at those institutions.

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